As a Canadian based company, our goal is to offer creative designs at a fair price point. The watch industry is fascinating and continuously changing. The technology is getting better and more precise. Some of the most beautifully designed watches are out of reach for a lot people. Our goal is to bring you unique, bold designs at an affordable price. We are a company that designs watches knowing we are an addition to a style created by you, for you. If we are chosen to add to that style then we better do it to the best of our abilities. Our slogan is: "Unique. Bold. You." You because you are a big part of it all. We want to make sure we meet all of your expectations. We can try to be as unique and bold as we want but without you, it's meaningless and we recognize that.